Decision Clarity & Career Coaching

Not sure if you should stay, grow, or go?

I help established professionals uncover what’s really behind their career decisions, get clear on what they want from their next chapter, and make their next move with intention.

Free Takes about 6 minutes

Alycia D. Griffin, decision clarity and career coach
Alycia D. GriffinMBA • M.Ed. • Certified Coach

Three paths. One decision.

  • StayRe-engage and reshape the role you're in
  • GrowPosition yourself for the next level
  • GoMake your move with a plan, not a leap
Leading learning, leadership & culture at Disney English Taj Hotels Gold's Gym Syntellis Performance Solutions

Two ways we work together

Coaching focused on what matters right now.

Start with one decision, or step back and rethink your direction. Either way, you leave with clarity and a plan.

One decision

Decision Clarity Coaching

Focused deep dive

For a specific decision you need to make. We start with your Decision Motive Read, then get underneath the options to what you actually value and turn that into a choice you can stand behind.

  • Name what's really driving the decision
  • Test each option against your values and constraints
  • Leave with clarity on your decision and your first next steps
Explore Decision Clarity

Your direction

Career Coaching

A series over weeks

For when your career needs a direction, not just a decision. Starting from your Decision Motive Read, we map where you are, where you want to go, and the path that gets you there.

  • Clarify your strengths, values, and non-negotiables
  • Explore a change, a promotion, or a new direction
  • Build a realistic plan with accountability along the way
Explore Career Coaching

Step 1 of working together · Free

Most decision tools ask what you should do.
This one reveals why you want to do it.

The Decision Motive Read shows which of seven reasons are driving a decision you're facing, from protection and duty to reward and fit, plus four conditions worth checking before you commit. None is good or bad on its own; the read shows what's in the mix.

Developed at Illuminate Institute, where we study how career and workplace decisions get made, and how they land with the people who live with them. Informed by self-determination theory and decision-making research.

Every engagement begins here, because a plan built on the wrong why will take you somewhere you never meant to go.

29questions
~6minutes
7 + 4reasons + checks

What you'll get

  • Which reasons stand out, in the order you rank them
  • What's worth checking before you commit
  • Each top reason at its best, and what it can cost if it's the only one
  • One thing to try before you decide
Take the Decision Motive Read Free About 6 minutes Private until you download

Already have your results? Bring them to a free clarity call and we'll unpack what they mean for your next move. Book your call

Our coaches

Meet your coach

Alycia D. Griffin

Alycia D. Griffin

Decision Clarity & Career Coach, Illuminate Institute

Connect on LinkedIn

Our coaches

Meet your coach

From an alternative high school classroom to a director's office in Beijing, Alycia's career has been driven by one question: what helps people truly thrive?

She began at an alternative high school for students who were court-ordered to attend, where she learned that real growth starts with being seen. She went on to become a certified K–12 teacher, leading classrooms in Dallas, California, and Kansas, and later earned her certification in life and career coaching.

Then she went global. In the Republic of Georgia, she helped support the country's developing education system before moving to Beijing, where she spent two years as Director of English Language Learning for Disney English. There, her curiosity expanded beyond how people learn to why people engage, connect, and choose to stay. She became fascinated by the psychology behind the customer experience and how those same insights could transform the experience people have at work.

That curiosity led her to Hult International Business School, where she earned her MBA while based in Dubai and completed a practicum with Johnson & Johnson in New York. Back in the U.S., she brought that perspective into organizations across education, hospitality, fitness, and technology, building expertise in learning and development, engagement, culture, and the broader team member experience.

Today, Alycia brings together the perspective of an educator, coach, global leader, and people and culture practitioner. She understands work from multiple angles: the classroom, the global stage, the corporate world, and the deeply personal experience of figuring out what comes next.

She brings all of it to her clients, helping them understand what makes them thrive, get clear on what they want from their work, and decide with confidence whether it's time to stay, grow, or go.

4degrees, including an MBA and an M.Ed.
4industries, from hospitality to tech
4countries lived and worked in

01

Education

02

Training & Development

03

Learning & Development

04

Leadership Development

05

Engagement & Culture

Certified coach Professional coaching — since 2010

Credentials

MBAHult International Business School
M.Ed.Southern Methodist University (SMU)
Certified CoachCoach Training Alliance
Six Sigma Green BeltVillanova University

A decision without awhyis a guess.

A decision without aplanis a wish.

A decision withoutactionis just a thought.

— Alycia

The process

How it works

From your why, to your plan, to your next move.

1

Take the Decision Motive Read

A free 6-minute read that reveals what's really driving your decision.

Start the read
2

Book a free clarity call

In 30 minutes, we take a first look at your top reasons, talk through where you feel stuck, and see whether coaching is the right fit. No pressure.

Book your call
3

Choose your package

Pick a single focused session or a short series, depending on how big the question is.

4

Move forward with clarity

Every session ends with concrete next steps, so you know exactly what to do next.

Investment

Coaching packages

Every package starts with a free clarity call, so you'll know it's a fit before you commit.

Decision Clarity Session

$197

One focused deep dive for a single decision you need to make now.

  • Decision Motive Read debrief
  • 90-minute 1:1 session
  • Written clarity summary afterward
  • Your clear next steps
Talk through my decision

Starts with a free 30-minute call

Most popular

Career Clarity Package

$397

$597

Year-End Clarity Special · through December 31

A short series to find your direction and build a plan you'll follow through on.

  • Decision Motive Read debrief
  • 3 1:1 sessions over 6 weeks
  • Values and strengths exercises
  • Personal action plan
  • Email check-ins between sessions
Claim the year-end rate

Starts with a free 30-minute call

Career Transition Program

Starting at

$1,197

Ongoing support for professionals actively changing roles or careers.

  • 6 1:1 sessions over 3 months
  • Everything in the Career Clarity Package
  • Support through every step of the move
Plan my next move

Starts with a free 30-minute call

For college students & interns

First Move Session

Facing a return offer, a job search, or a choice between paths? We’ll use your Decision Motive Read to understand what’s really behind your first big career decision, and leave with a clear plan. Special pricing for students and interns.

Ask about student pricing

Run an internship program? I partner with organizations to support intern cohorts. Let’s talk

FAQ

Questions, answered.

Have a question that isn't covered here? Reach me directly at alycia@illuminateinstitute.com.

What happens on the free clarity call?

It's a relaxed 30-minute conversation. If you've taken the Decision Motive Read, we'll take a first look at your top reasons and what they usually mean. Then we'll talk through where you feel stuck and whether coaching is the right fit. In a coaching package, we go deeper with a full debrief of your results and build a plan around them. There's no pressure to sign up.

Are sessions virtual or in person?

All sessions are held on Zoom, so you can join from home, the office, or anywhere you have a quiet space to think.

Do I need to take the Decision Motive Read before my call?

It's encouraged but not required. Taking it beforehand lets us use your results from the first minute, so you get more out of the call.

How do I know which package is right for me?

If you're facing one specific decision, the Decision Clarity Session is usually enough. If you're rethinking your direction more broadly, the Career Clarity Package gives you room to explore and plan. Not sure? That's exactly what the free clarity call is for.

Is coaching the same as therapy?

No. Coaching focuses on your goals, decisions, and next steps, looking forward rather than working through the past. It isn't a substitute for therapy or mental health care, and if something comes up that's better suited to a therapist, you'll be encouraged to seek that support.

How do I pay?

You can pay securely online once you've chosen your package. After your free clarity call, you'll receive everything you need to get started.

Your next move

Ready to stop second-guessing?

Book a free clarity call. We'll talk through what you're facing and whether coaching is the right next step.